Captured is Newcastle University Business School’s internationally recognised leadership development programme for small and micro-enterprises in the North East of England employing fewer than 20 staff.

The programme is delivered free of charge and enables owners of small and micro enterprises to develop their management and leadership skills via 4 half-day workshops over a 2 month period. Each cohort of Captured has up to eight business owners and a key part of the programme is that each business owner is paired with an experienced manager from one of the region’s larger businesses who can provide an objective sounding board and a fresh perspective.

Over the course of the programme, the business owners identify key areas of their business that they want to develop. Through support from fellow business owners and by building a one-to-one relationship with their manager/mentor they leave the programme with an action plan for taking their business forward. Go North East, Home Group, HSBC, Nexus, IBM, HSBC and Virgin Money have all provided mentors for Captured.

As a Captured Programme Alumni, you will gain access to ongoing support including news and opportunities, free masterclasses with experts on a wide range of business related topics, our annual Christmas Fair and Christmas Gift Guide. See the links below for some of the recent masterclasses that Captured Programme participants have enjoyed.


Captured for Creatives

Captured is partnering with Creative Fuse North East to deliver the Captured programme to creative businesses in the North East

The Captured 2022 Christmas Gift Guide is here!

Shop local this year for Christmas with the new Captured Gift Guide.

Pop-Up Primer Part 2

The Pop-up Primer Programme is an action research project designed to develop the retail skills of local creative and food and drink businesses.

Masterclass | Facing your Impostor Syndrome

For this session, Kiz and Stan from Mortal Fools, a multi-award-winning theatre, drama and creative learning charity based in Northumberland, took us through an excellent workshop on identifying and facing impostor syndrome.

Masterclass | Improving Website Accessibility

Accessibility is a very broad topic, but thanks to Jackie participants can find a good starting point and improve their website for a broader audience.

Pop-Up Primer

Workshop programme designed to develop the retail skills of local creative and food and drink businesses.

Masterclass | Making Sense Of Media

Participants of our newest Masterclass with Jule Wilson got some first-rate tips about approaching media as a small business owner.

How women are fuelling the passion for business at Newcastle University

A home takeaway service started during lockdown has grown into one of North Tyneside’s newest eateries thanks to the support of a new all-woman enterprise programme.

Captured for Ceatives

We are delighted to be working with Creative Fuse North East to deliver Captured for Creatives, which is an online version of the Captured programme tailored for creative businesses.

Masterclass | Building a brand for good

Our latest Masterclass was with the wonderful Lucy and Paul Hull from For the Love of the North on the subject of ‘Building a Brand for Good’ .

ReCaptured | Revisiting and reconnecting is helping small businesses refocus.

ReCaptured gives previous participants of the Captured programme the opportunity to reflect on how their business has changed, where they are now and where they need support.

Festive Guide 2021 is here!

Shop local this year for Christmas with the new Festive Guide.

Online Masterclass | Creating a long-term new business pipeline

In this session Karen from Most Sensational took the participants through the process of generating new leads for business.

Captured in Top 20 at the Going Beyond Awards

We are proud to announce that Captured was recently listed in the top 20 at the Going Beyond Awards!

Re-Capturing knowledge and forging new relationships

The past 18 months have been challenging for everyone, but one thing we know about small business owners is that they are incredibly resilient, innovative, and adaptable.

Online Masterclass | Mastering the Finances

The last of our online masterclasses for this academic year saw Yvonne Gale from NEL Fund Managers take us through an insightful and useful session on business finances

Online Masterclass | Making the most of Social Media for your Business

Corinne Lewis-Ward of Powder Butterfly took the participants on a tour of the most popular social media platforms and helped them to understand how these can be optimised for business

Online Masterclass | Find your Superpower

Do you get stuck ‘doing’ rather than ‘dreaming’ about your BIG Vision?.. Following her TEDx Newcastle talk ‘The Clarity Quest’ we invited Ann

Captured Programme partner with the Millin Charity

Captured has partnered with the Millin Charity to deliver a tailored version of the Captured programme called Your Enterprise to a cohort of female only small business owners from the North East.

Online Masterclass | Market Your Business on One Page

Marketing Consultant, Jo Long took the Captured Alumni thorough a practical and interactive workshop that taught them how to devise a simple and useable marketing strategy for their businesses.

Contributing to the Treasury Committee’s Economic Impact of Coronavirus Inquiry

Captured Lead, Fiona Whitehurst submitted a paper to the Treasury Committee’s Economic Impact of Coronavirus Inquiry, which has been published.

Online Masterclass | Smoother Sailing Communicating Online

This masterclass covered dealing with “Difficult People”, Dementors & Mood Hoovers, why it’s normal to be negative sometimes and how to make life easier AND stay professional, especially when online.

Christmas Gift Guide

The Captured team has created a Christmas Gift Guide featuring some of the talented businesses we work with Shop local to support small and micro businesses

Global Entrepreneurship Week 2020 16-20 November

We are delighted to celebrate Global Entrepreneurship Week and in particular the fantastic entrepreneurs and businesses we are lucky enough to work with

How Captured is helping North East businesses through Lockdown

When the country went into lockdown in March 2020, the Captured Programme was in full-swing. Following a short pause, the team quickly adapted to continue to support the businesses on the programme

Online Masterclass | Mental Toughness

John Sunderland-Wright led the group through a series of exercises around building resilience and mental toughness

Online Masterclass | Mini Resolutions Retreat

Dr Julie Scanlon took the delegates through a resolutions retreat session to help them identify what drove and inspired them

Online Masterclass | Marketing on a Budget

2nd in our new series of online masterclasses for Captured alumni

Online Masterclass | Improving Your Odds of Success with 2-Way Communication

Online Masterclass | Improving Your Odds of Success with 2-Way Communication

Captured Masterclass | Managing Wellbeing and Building Resilience

Masterclass | Multitasking, Myth-Busting and Record-Breaking. We hosted our second Captured masterclass last week, this time with John Sunderland-Wright of the NFE Group on the topic of managing wellbeing and building personal resilience.

FSB Small Business of the Year Awards North East 2020

FSB Small Business of the Year Awards North East 2020

Applications Now Open For Captured 2020

Applications are now open for the Captured 2020 programme. If you own or manage a small business in the North East please read on

Captured Christmas Fair at the Business School

Christmas Fair at the Business School. We were delighted to be able to host our second Christmas Fair at the Business School this week. There are plenty of other Christmas Fairs this time of year, but this one is a bit special.

Captured Masterclass | Let's Talk About Money

This week marked the first in our 2-part Masterclass on the subject of money, which we are co-hosting with NEL Fund Managers.

Captured Masterclass | Storytelling Techniques for Business

The latest Masterclass in our series was held on Friday the 20th of September with expert storyteller Duncan Yellowlees.

Captured Masterclass | Pitching and Presenting with Impact

Pitching and Presenting with Impact with Jo Darby of Voice in the Room.

Captured Alumni at the FSB Celebrating Small Business Awards

This year's FSB Celebrating Small Business Awards was a fantastic event made all the more enjoyable by seeing so many of the Captured Alumni nominated for awards.

Nina Walton of Walton Marketing talks about her time on the Captured Programme

Having the opportunity to build new networks, overcome challenges and develop long term business goals were key priorities for business owner Nina Walton of Walton Marketing & Communications.