Online Masterclass | Making the most of Social Media for your Business

Last week we had the privilege of running a Masterclass which was hosted by Corinne Lewis-Ward from Powder Butterfly all about social media strategies for small businesses!

When people set up businesses, it can be difficult to know how to promote your brand to an audience- especially across different digital platforms. Corinne did a fantastic overview of the most popular platforms and how to effectively utilise complementary channels, such as Facebook and Instagram.

Not only is the right platform important to pick- but brand consistency across the marketing channels! Colour palettes, regular uploading and measuring the success and engagement of posts can all be useful to ensure that your brand is being portrayed the best it can be to your potential customers. Corinne also suggested picking emotions to convey across the platforms in order to have a clear message and aim.

We would like to thank Corinne for her advice and for hosting the Masterclass, and thank those who attended. Without your engagement, Captured would not be able to thrive.

We’ve had some brilliant Masterclasses this year, most recently the inspiring ‘Showcase Your Superpower’ session led by Ann English to stress the importance of core values. There will be plenty of new opportunities in the coming months too. If you would like to take part in the Captured programme and find out how it could help your business, email us at captured@newcastle.ac.uk

Last modified: Sun, 27 Jun 2021 15:53:47 BST