Case Studies
Case Studies
Case Studies are a great way to showcase authentic examples of entrepreneurial development in a whole host of different ways. In Year 4 if the project, we have tasked educators in Azerbaijan with creating their own case studies.
A case study might involve: showcasing an interesting start-up/business with an interesting story; demonstrating entrepreneurial educator skills and/or using a new approach in teaching or extra-curricular activities; it might even focus on the recent graduate with an interesting experience… the possibilities are endless – watch this space for more brilliant examples of practice from our educator network.
Crispa
This is how Crispa Snacks describes themselves: "Crispa Snacks is an Azerbaijan based healthy snack production company that has been operating since the beginning of 2018. We produce quality dried apple chips of high quality, consisting of Royal Gala (red) and Granny Smith (green) varieties. We don’t use any old fruit in our chips. We only choose fresh varieties from where they are at their best for the healthiest, tastiest and purest snack possible. Our Granny Smith and Royal Gala apples are carefully selected for their taste and texture to make sure they have the perfect crunch."
Ana Bogdanovic describes the development of a case study with Crispa Snacks: "I have been introduced to the CEO of this exciting brand by a colleague on Creative spark project. Mr Jabbarov has kindly shared his story about birth and development of Crispa Snacks, and I shaped it to fit our Global Marketing curriculum.
"In seminars, students have been exploring aspects of complex global marketing macro environment using this case. They loved all about it - how fresh, interesting, relevant and un-exploited the story is, possibility to talk to CEO, to work on ‘live, evolving’ example. I am currently working with Mr Jabbarov and a NUBS colleague on expanding the story into a teaching case to submit to Ivey and to make it useful for teaching in wider area of (international) marketing and management. "
