The research team will deliver seven interrelated work packages over the 18-month project. Please select a work package using the links on the left hand side for a detailed outline.
Work Package 1 - Profiling of consumer behaviours for protein intake
Work Package 2 - Focus groups and interviews on consumer barriers and opportunities for protein consumption
Work Package 3 - Choice Architecture
Work Package 4 - Development of documentation on protein ingredient range with industry partners
Work Package 5 - Create a set of design rules for higher-protein products
Work Package 6 - To formulate and trial at least one exemplar product based on the design rules
Work Package 7 - Communication brief and knowledge launch