The research team will deliver seven interrelated work packages over the 18-month project. Please select a work package using the links on the left hand side for a detailed outline.

Work Package 1 - Profiling of consumer behaviours for protein intake

Work Package 2 - Focus groups and interviews on consumer barriers and opportunities for protein     consumption

Work Package 3 - Choice Architecture

Work Package 4 - Development of documentation on protein ingredient range with industry partners

Work Package 5 - Create a set of design rules for higher-protein products

Work Package 6 - To formulate and trial at least one exemplar product based on the design rules

Work Package 7 - Communication brief and knowledge launch