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SERU makes a vital contribution to forming new business relationships and networks between Newcastle University and the local, national and international business communities.

Market Research

Through its Marketing Information Service (MIS) unit, SERU has supported well over 200 firms and entrepreneurs by providing them with customised market research reports, surgeries and business advice. Clients have come to SERU directly or have been referred to us by one of our numerous partner organisations, such as;

MIS also provides support to internal clients within Newcastle University, delivering numerous reports for;

To learn more about the MIS unit, please visit the dedicated MIS homepage.

Workshops and Seminars

A distinct advantage of SERU's extensive network of consultants and business partners is its ability to develop highly technical, market-specific courses and workshops, as well as more generic seminars relating to market research and business planning. Materials for the workshops can also come from SERU's own vast array of databases and technical expertise built from major research projects conducted through its Small Enterprise Research Unit (SERU). Courses that have been developed by SERU include;

The Hub - Postgraduate Vocational Learning

The Hub is a new programme developed by SERU that will extend postgraduate learning into an office-based environment where they will work on actual research projects – ‘learning by doing’ – and in doing so will enhance their career prospects and their research capabilities. During their time at the Hub, postgraduates will gain hands-on experience in a number of vocational skills and activities, including ‘hard and soft' skills such as;

Students will be interested to learn that the positions at the Hub come with a salary and operate just like an internship at a private sector firm, without having to give up the extensive facilities offered at the university. The Hub will deliver a dual benefit to the university, aside from offering an attractive package to potential and existing postgraduate applicants and students, it will also act as a ‘bank’ of postgraduate expertise from which university staff may draw on to further their own research activities or to deliver a specific piece of work.