Professor Matthew Gorton

• Professor in Marketing, Joint Head of Marketing, Operations and Systems Group Newcastle University Business School
• Email: matthew.gorton@ncl.ac.uk
• Telephone: +44 (0) 191 208 1576

Professor Matthew Gorton is joint head of the Marketing, Operation and System subject group at Newcastle University and has 20 years of experience in rural development research, acting as a principle investigator on 4 EU projects (COMPETE, FOCUS BALKANS, SCARLED, INNOGROW). He is co-ordinator of Rural Enterprise UK and currently leads the Pan-European project Strength2Food, looking at short supply chains. He is a trained economist and his PhD considered the growth and performance of rural SMEs. He has undertaken research for DG AGRI, World Bank, FAO and OECD. He recently undertook work with Frontier Economics, for the UK Government, on rural business performance and growth.