The steering group comprises Prof John Wildman, Health Economics, Newcastle University; Prof Cath Exley, Qualitative Health Research, Northumbria University; Assoc Prof Jo Gray, Health Economics, Northumbria University; Dr Richard Homes, Dental Public Health, Newcastle University; Irene Soulsby, Public/Patient Representative; Ian Armstrong, Public/Patient Representative. In addition we also draw on advice from Prof Cam Donaldson, Health Economics, Glasgow Caledonian University and Prof Craig Mitton, Health Economics, University of British Columbia.