Annika Gaiani

• Bsc (Hons) Pyschology
• Do the watching eyes enhance people’s pro-social behaviour? Does gaze and gender of eyes affect the probability of donating in a museum setting?

This research seeks to understand how cooperative behaviour is enhanced by cues of being watched and determine how real-world situations can effectively elicit such behaviour. Observations will be carried out in collaboration with The Great North Museum: Hancock. I will concentrate on investigating the effect of the following eye features; the direction of eye gaze and gender of the observing eye, on the probability of making a donation. The reason why these features might be interesting to test is to find out if people are more affected by direct gaze and by eyes of the opposite gender.

Funding Source: Newcastle University